Tuesday, May 17, 2005

Tony Curtis

Sat and watched "The Boston Strangler" last night with Tony Curtis and Hendry Fonda and I was thinking that it must have been quite a brave move for such a high profile actor, at the time, to go from being the hero in so many films, to take such a dark role.

You rarely see big name actors breaking free of typecasting ( De Niro spring to mind in Cape Fear).

Anyway, Curtis was excellent in the role in a movie which, for it's time, illustrated a different side of society which had rarely been displayed on screen (certainly not in a big movie of this calibre).

I wondered what movie go-ers must have made of this when it came out.

Definately get it out on DVD if you come across it.

Below are a few links related to the subject

http://www.imdb.com/title/tt0062755/
http://www.moria.co.nz/horror/bostonstrangler.htm

Sunday, May 15, 2005

Water Fight!!!

Another hot day in Scotland (well on the east coast) so the kids in the neighbourhood decided to go for a water fight.

At least it gets them out of the house and they get a free wash.





















Saturday, May 14, 2005

The Sun Even Shines in Scotland

Spent the day building the arch for my daughter for the gala day. Most folk go for a fairy tale or a disney theme so we went for Grease.

da Vinci I ain't!



On a day like today when the weather is great, it makes it easier to get out and do this.




I just hope she appreciates it.




The next part is Olivia Newton John and J Travolta

Friday, May 13, 2005

Free UK Business Directory



The UK business directory offers a wide range of UK businesses including Hotel and Accommodation, Online Shopping, Entertainment, Places to Visit, Manufacturing, Health and Beauty, Computers and the Internet, Finance, Art and much more.

In the Scottish Business Directory, you will find great tourist-related links and it is FREE to submit your business.





Thursday, May 12, 2005

Cliffhanger

Taken near Dunbeath in Caithness, Scotland, this photo captures the thrill of a boy jumping into "The Black Pool" (the water is black from the surrounding peat of the land and looks like a vat of Guiness beer).



You can find more images at Photoprintz



Find us in The UK Business Directory
Built and Hosted by Netdaze

Free Business Directory



The UK business directory offers a wide range of UK businesses including Hotel and Accommodation, Online Shopping, Entertainment, Places to Visit, Manufacturing, Health and Beauty, Computers and the Internet, Finance, Art and much more.

In the Scottish Business Directory, you will find great tourist-related links and it is FREE to submit your business.





Free Business Directory



The UK business directory offers a wide range of UK businesses including Hotel and Accommodation, Online Shopping, Entertainment, Places to Visit, Manufacturing, Health and Beauty, Computers and the Internet, Finance, Art and much more.

In the Scottish Business Directory, you will find great tourist-related links and it is FREE to submit your business.





Free Business Directory



The UK business directory offers a wide range of UK businesses including Hotel and Accommodation, Online Shopping, Entertainment, Places to Visit, Manufacturing, Health and Beauty, Computers and the Internet, Finance, Art and much more.

In the Scottish Business Directory, you will find great tourist-related links and it is FREE to submit your business.





A Free Business Directory

The UK business directory offers a wide range of UK businesses including Hotel and Accommodation, Online Shopping, Entertainment, Places to Visit, Manufacturing, Health and Beauty, Computers and the Internet, Finance, Art and much more.

In the Scottish Business Directory, you will find great tourist-related links and it is FREE to submit your business.







Web Design and Hosting for Small Businesses



Netdaze offer a range of excellent packages aimed at small to medium businesses for creating and hosting websites.

Using pre-designed templates, your website could be up and running within a short period of time with email addresses included. All you require to do is supply the content and the titles of your sections.

You will received statistics on web traffic on a monthly basis, so you can build up a picture of how your site is being used and found.

Visit www.netdaze.co.uk to find out more.




Brought to you by The UK Business Directory
The free directory for UK Companies and organisations.

Web Design and Hosting for the Small Business

Netdaze offer a range of excellent packages aimed at small to medium businesses for creating and hosting websites.

Using pre-designed templates, your website could be up and running within a short period of time with email addresses included. All you require to do is supply the content and the titles of your sections.

You will received statistics on web traffic on a monthly basis, so you can build up a picture of how your site is being used and found.

Visit www.netdaze.co.uk to find out more.




Brought to you by The UK Business Directory
The free directory for UK Companies and organisations.

Web Development and Marketing

Recently I received a tender for a job where the potential client specified that "The design of the website must enable a high-ranking position within a range of keywords."

Wow, if only that were possible we would ALL have high-ranking websites.

Unfortunately getting your website to the top of the greasy search engine pole isn't as easy as that.

Most of the major search engines discourage free submissions and that even if you are able to freely submit your website, you could be looking at a considerable number of weeks before it has been added to the search engine. Even if free submits are available, you are not even guaranteed that your site will be included.

So what other options do you have available to promote your company website?

Small to medium businesses (and even some blue chips) may not have the same level of branding exposure and may have budgetary limitations that are as deep as my pockets but that doesn't exlude them from finding a number of ways for the population at large to find their website.

The first and most direct route is to take out a Cost-Per-Click account with one of the major search engines where you will have an "advert" containing your own personalised wording and a link to your website. You set the cost-per-click amount and you can set up as many accounts as you require for each campaign.

So if you want people to find out about the new garden shed you are selling, then "garden shed" would be an appropriate key word. Anyone enters that into the search engine and, depending on what your Cost-Per-Click is in comparison to other garden shed websites, your advert with a link to your site will appear.

Cost-Per-Click has it's place within a marketing strategy, but it can have it's drawbacks.

You may have a budgetary restriction of say $10 per day. At 5c per click I would guess that is 200 clicks to your site before you have reached your budget (my maths may be dodgy but you get the gist of it).

All good and well except my Dastardly Competitor sees my advert and clicks on it and gets his uncle, his grandad and the rest of his Dastardly Family to click on my advert. By the end I have wasted a percentage of my funds on a reduced exposure.

At this point, the general response from search engine companies is that they have set up their systems to counter this. Who knows?

Another point is that payment is by credit card and there are many companies who either have tight restrictions on the use of company credit cards or who do not use them at all therefore setting up campaigns is not practical.

The next alternative is the DIY scenario.

The consensus is that meta tags for title and description are still useful but it doesn't do any harm to add keywords.

Ensuring your home page is not overloaded with graphics and flash and that text contains appropriate content for search engines to find may help but will hardly make an impact.

By far, the main factor which contributes to improving the visibility of your site is links from other sites to your own with the minimum of links going from your site to others (on the home page at least). You may even have a "credit link" going to the design agency that created your site. Instead, create a new page which contains the appropriate credit information and any links and have your home page link to that instead.

Your blog can also help, if it contains links, hence you find reams and reams of irrelevant blogs containing keywords.

Another good source is directories. DMOZ.org is an example. Netdaze have been involved in creating both the Scottish Business Directory and the UK Business Directory. Again, they are free for appropriate businesses to add their details to.

Don't be suckered by claims of guaranteed high ranking by organisations who have the inside story on how to beat the search engine. Don't be fooled by softwares promising shortcuts to getting to the top of the first page. There are no easy ways.

Personally, I don't rely on search engines. They are unstructured. You enter your keywords and you spend the next hour searching through one junk site after another.

Next time: Is your website value for money?



Photographic Prints for the Office
Limited edition prints which are ideal for the office environment or as a special gift.
http://www.photoprintz.co.uk/

Tuesday, May 10, 2005

Web Development for the Small Business

Netdaze offers an excellent opportunity for small to medium size businesses to have their website built and hosted at affordable costs.

We are acutely aware that many businesses have neither the skills, resources or time to focus on the development of a website, yet it is a medium that offers a viable alternative not only for marketing their product or service but providing online sales opportunities.

If you compare the costs of building and hosting a standard site againsts traditional marketing costs (direct marketing, publications, exhibitions etc) over an annual period, then there is no doubt that the costs to build and host a site are vastly lower (and in fact can diminish over a longer period) with the potential for a greater reach.

Yet building a website is not the end of the story. There is a high expectation (due to a lack of knowledge of the environment) that you just have to submit your website to search engines and the world's population will find you. If only.....

Getting your website found can be the equivalent of trying to find the Holy Grail. Finding the solution can be like looking for hens' teeth!

That's for another day.

If your business needs a website created and/or hosted then you can contact us via www.netdaze.co.uk irrespective of your location. If you are outwith the UK, we can accept payments in US Dollars and Euros.

Submit your business for free at www.ukbusinessdirectory.org

Monday, May 09, 2005

UK Business Directory Launched

The UK Business Directory was launched on 2nd May 2005 offering a fantastic choice of services and products for both the consumer and other businesses.

The main attraction for businesses is that they can add their details for free! There is no charge.

Additionally, a business can add a banner to increase their visibility within the directory. The charge for banners is a flat rate fee, so there is no cost-per-click . The rates are very reasonable and it offers an opportunity for small to medium businesses to reach the same target audiences as larger companies.

The directory includes businesses and services aimed at the following markets:-

Tourism, Hotels and Accommodation, Home, DIY and Garden, Places to Visit, Entertainment, Online Shopping and more!

The directory covers England, Scotland and Wales but intend to add Ireland in the near future.

Visit www.ukbusinessdirectory.org

Feedback is welcome.